The eye-catcher in the Heineken “Pak de Zomer” campaign in 2015 was the Heineken speaker crate.
This wireless speaker works on Near Field Audio technology: you place your phone on the speaker and it immediately amplifies the sound, without first making a Bluetooth connection. A party with your friends is built right away, wherever you are!
BrandPremiums invented and developed the speaker that was given as a gift when purchasing an 8-pack of Heineken. Selected hospitality establishments also gave the speaker as a gift with orders of five glasses of beer.